What’s it about:
The One Hour Content Plan (2017) is a strategic guide to building engaging, attention-grabbing, and profitable blog content. This summary will help you bring your brilliant ideas to life with valuable tips and strategies.
About the author:
Meera Kothand is an online marketing strategist specializing in helping new bloggers and entrepreneurs grow their businesses. She’s also a blogger and the owner of meerakothand.com.
Specify your target audience, goals, and strategy to proclaim success as a blogger:
Being a blogger is a pretty simple and straightforward way to earn money. Although it’s pretty appealing to earn a living from the warmth of your home, make no mistake, it doesn’t come on a silver platter. It would help if you had an audience and a precise goal and strategy. The first step to achieve that is to define your blog’s value proposition which is who your blog targets as well as the purpose of your content.
Once you’ve specified your audience, it’s time to examine what kind of change you seek to bring to this audience’s lives. An easy way to figure that out is through the Driver of Change or DOC model. With the DOC model, you’ll have to consider three factors: what your readers are dealing with, their feelings, and thoughts.
Take Meera Kothand’s the author, books and articles as a reference. Before her work was published, her targeted audience was struggling to generate ideas for their blogs. They felt utterly lost and assumed their blogs would fail. But after reading Koshland’s books and articles and implementing here strategies and tips into their blog, they figure out how to focus their time and put the right effort to receive, in the end, a successful blog with the best content.
After that, you’ll want to categorize the secondary elements you are willing to give to change your audience’s way of thinking toward the main subject of your blog. Those categories are known as buckets, and you can have 7 of them. Say your blog aims to help individuals in their 30 to avoid debt. Your buckets would be “investments,” “saving,” “budget,” and “intentional living.”
Know more about your prospective readers by directly engaging with them or spying on them:
Whether it’s a love interest, a boss, or a potential employer, it’s best to determine a person’s preferences if you hope to impress them. That goes for your blog audience as well; you should figure out what they’re into. You’ll need to discover the same things you know about your friends about your readers as well. What makes them happy? What gets on their nerves? What are their dreams? What are their interests? What are their hobbies? What are their red flags? All of that knowledge permits you to cut to the chase and address them directly without wasting time worrying about whether they’ll like your content or not.
How do you achieve that? One way is to spy on them. It can be by simply referring to a blog similar to yours and studying the readers’ comments. The comment section tells you a lot about the audience’s desires, fears, goals … Exactly the way the author did it. After exploring the blogs in her niche area, she discovered that her audience of bloggers and freelancers all had one thing in common: they were afraid not to find their own readers and enough recognition for their hard work.
Including open-ended questions in your blogs is a great way to open discussions and know more about your audience as well. To achieve this, try to avoid yes/no questions and ask questions that are intriguing and open for discussion.
Now that you’re aware of who your readers are, it’s time to know how to create your blog’s ideas.
Produce more ideas by breaking down categories into subcategories and aligning them with your goal:
Do you want to know how to generate new and attractive content ideas for your blog? Well, the first technique is called the expert method. This is when you break your content’s categories into subcategories and topics. This would make a much enjoyable reading experience for your audience since it allows them to become content-related experts rapidly. Remember the bucket concept we mentioned earlier; each bucket would have a unique subcategory that makes the reader’s familiarity with your website deeper.
Say your website targets stay-at-home moms that plan to work as virtual assistants. one bucket/category may include the way those moms can market themselves and their skills. Within the same bucket, you would create subcategories that cover preparing pitches or creating attractive websites.
How would you think of those subcategories? Think about what your audience needs in order to master a main category. Once you’ve got that off the table, start sorting those subcategories into topics or blog posts. In the preparing pitches subcategory, you would post articles such as “ten tricks to developing the perfect pitch.
The second technique is the goal method. The aim here is to create content around your blog’s primary goal. This means specifying targets and sticking to them. Determine where you want to be by the end of the year, for instance. say you want 400 new subscribers in a certain period. You’d create content that centers around this goal. Figure out ways in which you achieve this target.
Persuade your readers to purchase your products or services:
Creating engaging content is one thing. Using it to market products, however, is another. Do you want to know how to persuade your readers to press the buy button? Well, that’s where the offer method comes in. it’s a five-step process that uses content to demonstrate how your product or service solves a problem that the reader might not even know exists.
Your first step would be to shed light on your readers’ problem even if they didn’t know they had it and show how you have the solution. a great way to emphasize this is to reveal to the reader what difficulties they would face if they didn’t have this problem solved – blog titles like “ten mistakes you don’t know you’re making.”
Secondly, keep your readers interested by providing more info about the problem that they know by now. You can remind them how you offer a quick and easy solution and a shortcut to solve this issue which piques their curiosity and draws their attention. use captions like “10 under 5-min delicious vegan meals.”
At this point, your readers will be aware of both the problem and how your services or products will benefit them. However, you still need to give them that last push to make the purchase. The customer reviews section can be just that. Reading people’s experiences and reviews makes your offerings transparent and trusted. A great review creates motivation for other people to try this purchase as well.
Last but not least, you have to ensure that your customers always come back for more. The key here is to keep the ones who’ve already purchased in the loop, maybe by asking them to subscribe so that you keep them in touch with emails that include what other great products and services you’re offering.
Stay consistent by following three steps that extenuate your uniqueness:
Imagine how weird and confusing if whenever you hang out with your friends, you use a different voice and terminology each time. The same goes for brands. You should allow people to associate your brand with a specific identity which you ensure by maintaining a consistent tone.
First, develop a brand voice that establishes the way you communicate and stick to it consistently and forever. So if you tend to be witty, don’t turn formal and serious out of nowhere, and vice versa. If you don’t, your readers will become confused, and they’ll not enjoy your blog’s experience.
How do you choose your brand’s voice? Well, three steps lead to that. Start by collecting everything you’ve already written. Are your posts consistent? is your writing similar to other blogs in your particular niche?
Then take a minute to think about the brand you’ve built. How would you best describe it, and what doesn’t it stand for? Is it charming, artistic, analytical, energetic, or compassionate? Clearing up your brand’s primary characteristics will allow you to settle on a style that reflects it.
Thirdly, run those attributes through the ADDE formula – Artibute markers, Dos, Don’ts, and Expressions. and here’s how: Say you’ve chosen bold as your attribute. Find the answer to what it means to own a bold brand voice. It may mean not being shy about challenging known and respected ideas. this is the Dos.
Then ask what doesn’t it mean. Being bold, for instance, doesn’t mean using expletives. This would be the Don’ts.
Your final step is to set your mind on which expression describes your brand voice best. Those can be particular words, catchphrases, puns,s, or even emojis associated with your brand.